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Boyle D., Authenticity: Brands, Fakes, Spin and the Lust for Real Life — 2004
David Courtney Boyle, born 1958, is a British author and journalist who writes mainly about history and new ideas in economics, money, business and culture. He lives in Crystal Palace, London. He is now conducting an independent review for the Treasury and the Cabinet Office on Barriers to Public Service Choice, which reported in 2013.His book Authenticity put the phenomenon on the business and political agenda. His previous books The Tyranny of Numbers and The Sum of Our Discontent predicted and fermented the backlash against target culture. Funny Money helped launched the time banks movement in the UK.More recently, he has been writing about why organisations and public services are so ineffective, working with the New Economics Foundation and NESTA on a series of publications about coproduction, and publishing his own solutions as The Human Element. This argues that organisations have abandoned human skills in favour of numerical targets or IT systems, which frustrate the business of building relationships and making things happen.His history books usually have a business or economic dimension, including Blondel s Song (UK) and The Troubadour s Song (USA) about the imprisonment and ransom of Richard the Lionheart. His 2008 book Toward the Setting Sun tells the intertwined story of Christopher Columbus, John Cabot and Amerigo Vespucci and their race for America in the 1490s. His 2010 book, Eminent Corporations with (Andrew Simms) has introduced a new genre, the mini-corporate biography, launching the idea of corporate history as tragedy.
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