Äåòàëüíàÿ èíôîðìàöèÿ îá èçäàíèè

Àâòîð:

Äðóãèå àâòîðû:

Zalesne E. Kinney

Çàãëàâèå:

Microtrends

Òèï íîñèòåëÿ:

Îäíîòîìíèê.

Ìåñòî èçäàíèÿ:

London

Èçäàòåëüñòâî:

Penguin Books

Ãîä èçäàíèÿ:

2008

Îáúåì:

425 p.

Àííîòàöèÿ:

In Microtrends, you—ll understand why so many influential leaders have sought his counsel. Penn argues that the biggest trends in America are the microtrends -- the smaller trends that go unnoticed or even ignored. One percent of the nation, or 3 million people, can create new markets for a business, spark a social movement, or produce political change. Microtrends takes the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through lively analysis. Microtrends highlights everything from business and politics to leisure and relationships.

ISBN:

978-0-141-03538-3

ßçûê:

Àíãëèéñêèé

ÁÁÊ:

Ðàçìåðû èçäàíèÿ:

20 cì.

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