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Johnston S., 50 Ways to Make Google Love Your Website � 2010

Google is now a dominant force on the Internet,guiding millions of searches and online purchases every day.Understanding how it works and how to make the most of it is therefore essential to anyone building or running a website,whether for business or as a hobby.This easy-to-follow guide explains not only how Google actually sifts the billions of pages of information its index contains,but shows you how you can improvethe perfomance of your own website in Google's search results,giving specific and detailed instructions about the sort of priority issues you need to address.

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Wuebben J., Content is Currency � 2011

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerfull content tells the story of your product or business, but it means nothing if it�s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Market5ign (SMM) techniques and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn : � What types of content best suit your specific business, market, and industry � How key content tactics influence search engine rankings and sales conversion � How to leverage special media to connect with your target market � How to merge the many elements of your web presence...

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Holden G., Go Google. 20 Ways To Reach More Customers And Build Revenue With Google Business Tools � 2008

�very day, millions of people log on to Google to search for information or to check their Gmail accounts. And chances are you've used Google to find out more about your friends, your coworkers, your potential employees, and even yourself. But if you think of Google only as a search engine, you're missing out on a powerful business tool - one that can help your company establish an Internet presence, communicate, share information, sell products, analyze Web traffic, and much more. "Go Google" is a comprehensive guide to everything you need to know about Google's invaluable applications, including Google Docs & Spreadsheets, Google Page Creator, Google Talk, Google Base, and other services that will help you get organized - and get noticed

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