Ïîèñê ïî êàòàëîãó ïå÷àòíûõ èçäàíèé

Áëàíøàð Ê., Ãîðÿ÷èå ïîêëîííèêè. Ðåâîëþöèîííûé ïîäõîä ê îáñëóæèâàíèþ êëèåíòîâ — 2014

Πêíèãå "Âàøè êëèåíòû äîâîëüíû òîëüêî ïîòîìó, ÷òî èõ îæèäàíèÿ äîâîëüíî íèçêè è ïîòîìó ÷òî íåò íèêîãî, êòî áû ðàáîòàë ëó÷øå âàñ. Íî èìåòü óäîâëåòâîðåííûõ êëèåíòîâ óæå íåäîñòàòî÷íî. Åñëè âàì íóæåí ïðåóñïåâàþùèé è ðàñòóùèé áèçíåñ, âàì íóæíû ãîðÿ÷èå ïîêëîííèêè".Òàêîâ ïåðâûé ñîâåò íîâîìó ðåãèîíàëüíîìó ìåíåäæåðó - ãåðîþ ýòîé êíèãè, êîòîðàÿ ïîìîæåò ëþáîìó áèçíåñó èç ëþáîé ñôåðû äîñòè÷ü âûñîêîãî óðîâíÿ êëèåíòñêîãî ñåðâèñà è ïîäíÿòü ïðèáûëü. Ýòà êíèãà, íàïèñàííàÿ â ôîðìå óâëåêàòåëüíîé áèçíåñ-ïðèò÷è, ïîìîæåò òî÷íî ïîíÿòü, ÷åãî õîòÿò âàøè êëèåíòû, äîáèòüñÿ ýôôåêòèâíîé ðàáîòû êëèåíòñêîãî ñåðâèñà è çàïîëó÷èòü àðìèþ ãîðÿ÷èõ ïîêëîííèêîâ, ãîòîâûõ òðàòèòüñÿ íà âàøè óñëóãè. Äëÿ êîãî ýòà êíèãà Ýòî êíèãà äëÿ ðóêîâîäèòåëåé è âñåõ, êòî èíòåðåñóåòñÿ ìàðêåòèíãîì. Îá àâòîðàõ Êåí Áëàíøàð - ýêñïåðò ïî ìåíåäæìåíòó, àâòîð ìíîãèõ áåñòñåëëåðîâ. Åãî êíèãà The One Minute Manager, ïåðâàÿ áèçíåñ-ïðèò÷à, ñòàâøàÿ øèðîêî èçâåñòíîé, áûëà ïðîäàíà âêîëè÷åñòâå áîëåå 13 ìèëëèîíîâ êîïèé è ïåðåâåäåíà íà 37 ÿçûêîâ. Êåí - ïî÷åòíûé ïîïå÷èòåëü Êîðíåëëñêîãî óíèâåðñèòåòà. Îñíîâàòåëü ñîáñòâåííîé êîíñàëòèíãîâîé êîìïàíèè Ken Blanchard Companies. Øåëäîí Áîóëç - êîíñóëüòàíò, ñïèêåð, óñïåøíûé ïðåäïðèíèìàòåëü. Àâòîð íåñêîëüêèõ áåñòñåëëåðîâ ïî âåðñèè New York Times è Business Week

Ìåñòîíàõîæäåíèå èçäàíèÿ: Çàë ëèòåðàòóðû ïî îáùåñòâåííûì è ãóìàíèòàðíûì íàóêàì

Ïîäðîáíàÿ èíôîðìàöèÿ

Blanchard K., Leadership by the Book. tools to transform your workplace — 2001 (The One Minute Manager)

Told in the parable format of "The One Minute Manager", "Leadership by the Book" draws on the model and messages of Jesus as a source of practical lessons in effective leadership.Recounting the story of a teacher, a minister and a marketplace leader who support one another in their leadership challenges, this extraordinary book offers unexpected and exceptional answers to tough leadership issues such as "How do I best serve our customers by serving our people? How can I unify my personal beliefs and my role as a leader in a way that feels good "deep down" and still produces the desired results? How can I get customers who enjoy the service, staff who enjoy their work, and still get financial well-being by leading with integrity?" The authors offer simple strategies for bringing vision - and values - to the workplace by examining messages and examples from the Bible. "Leadership by the Book" also provides lessons for the day-to-day life of parents, coaches, entrepreneurs and religious and community leaders everywhere.

Ìåñòîíàõîæäåíèå èçäàíèÿ: Çàë ëèòåðàòóðû íà èíîñòðàííûõ ÿçûêàõ

Ïîäðîáíàÿ èíôîðìàöèÿ

Blanchard K., The On-Time, On-Target Manager. How a last-minute manager conquered procrastination — 2005

Get on top by making time your ally, not your enemy! "The On-Time, On-Target Manager" tells the highly recognizable story of Bob, a typical middle manager who puts things off to the last minute. He misses deadlines because his lack of focus causes him to accomplish all the meaningless tasks before getting to the important things. Like many professionals, Bob struggles to see the negative side effects of procrastination: lateness, poor work quality and stress. This engaging parable shows how to tackle the problem of procrastination head-on, offering practical strategies to improve performance and transform you from a crisis-prone Last-Minute manager into a productive On-Time, On-Target manager. Ken Blanchard's phenomenal bestsellers have made him a globally recognized business legend: millions look to Blanchard for innovative approaches to management, leadership and customer service. Now, with Steve Gottry, he shows how to conquer one of the most common and insidious problems plaguing the workplace.

Ìåñòîíàõîæäåíèå èçäàíèÿ: Çàë ëèòåðàòóðû íà èíîñòðàííûõ ÿçûêàõ

Ïîäðîáíàÿ èíôîðìàöèÿ

Blanchard K., High Five!. The magic of working together — 2004

The team-building book for the 21st Century. The author of One Minute Manager proves, with a parable, the guiding notion that none of us is as smart as all of us. Ken Blanchard, author of The One Minute Manager, and his co-authors, do here for teamwork what Gung Ho! does for motivation and Raving Fans for Customer Service. Using the entertaining and easily-digested parable style that made those books so successful, Blanchard et al have a simple but very powerful message to convey. They disclose four management secrets and highlight the key principles of repeated reward and repetition. The story is about Alan, who gets fired, despite being highly successful, because of his lone wolf mentality. He breaks through his initial resistance to new ways of working by spending some of the new-found time on his hands coaching his sons hockey team, and in the process learns all about the power of teamwork. An inspirational guide to the art of working successfully together (and the power that derives from being part of a team), this is an invaluable read for anyone who has to work with other people, from one of the worlds most successful business authors.

Ìåñòîíàõîæäåíèå èçäàíèÿ: Çàë ëèòåðàòóðû íà èíîñòðàííûõ ÿçûêàõ

Ïîäðîáíàÿ èíôîðìàöèÿ